Can article marketing help your business? The answer is yes because not only are you able to post your articles for free but you get to reach a specific audience that is interested in your product or service.
Article marketing can help your business the minute you submit these to different article directories. If these are approved for posting, people will be able to visit your site or may want to get in touch with you as they click the link or look at the resource box.
The resource box is usually found at the bottom of the web page. Here, writers can put their name, website and email.
If your article had a significant impact on the reader and they would like to post your article in their websites, they can do so which means more people will be able to see your work without you having to do anything.
Articles that are posted in directories usually ask you for keywords so this can easily be found when someone visits the site. These keywords are also given to search engines so if people type it in, your article will also appear and they will be able to view it.
Another way of getting people to see your site is giving this in the form of a report or e-book to potential customers. With all the information there, that person will surely want to know more and get in touch with you in the future.
People who are serious about article marketing have to venues where the articles can be displayed. The first is high traffic distribution sites while the second is submitted to highly relevant niche publishers. The difference between the two is that although the second will not be read by many, it will be easy for those who run this site to refer qualified visitors to the author.
It doesn't matter if the article you are writing about is for a small, medium or large business because there are ways to promote it. For instance, if your article is for a small restaurant, you should put in the title something related to the location of the establishment. The same goes for the medium and large scale business. The key here is to come up with a catchy title that your audience can relate to.
Of course there are other ways of promoting your business such as paying for pop up ads and meta-tags. But why would you spend when you can get this for free? So, take advantage of this free marketing tool and see what it can do as it has done for others. You surely wouldn't want to pass up on the chance so write something about your business or get someone to do it for you.
Is article marketing better than conventional print publications? The answer is yes because people will easily find your article by typing in some keywords. Print publication on the other hand is difficult because you will have to browse through how many back issues of newspapers and magazines just to find it.
Also, conventional publication is only relevant to the time it was written. The online form will be there for many years ahead as this information is stored somewhere in the cyber space. Just make sure this is updated if something new comes along so you are sure that article marketing is able to help your business.
Indusekar, the author of this Article is an aspiring Affiliate Marketer from Chennai, India.
Thursday, August 7, 2008
The Correct Way to Use Article Marketing For Your Business
Its no secret that article marketing is a great way to promote your business or website. But did you know that there are critical guidelines that you need to follow in order to fully optimize the marketing power of your articles?
And if you dismiss these factors, any effort you put into using article marketing for your business will be drastically less effective? Many individuals think that you can just write articles about any topic, submit them to article directories, and have a ton of people reading them and clicking on the links in the resource boxes.
Unfortunately, there's a little more involved in successful article marketing. So before you start writing articles, take these guidelines into consideration:
Choose keywords that have enough demand In order for your article to get a lot of exposure, you are going to write these article around specific keywords and keyword phrases (as opposed to having articles about broader, less targeted phrases). It makes no sense to write an article about a keyword phrase that only gets searched for a couple times a day.
The greater the number of daily searches, the better. But as a minimum, you should choose keywords that get at least 33 searches a day (this equals out to about a thousand monthly searches). There are several free keyword research tools to help you determine the daily demand for the keywords you are thinking about using.
Choose keywords that have less competition Once you find keywords that get searched for enough to satisfy your marketing strategy, the next step is to see how many competing webpages there are for them. Finding a keyword that gets searched for 1000 times a day is great, but if there are 1,000,000 competing pages, chances are that you won't be ranked high enough to get any usable amount f traffic.
To properly determine the competition, you will place the keywords (inside of quotation marks) in the Google search box. Obviously it's better to have fewer competing webpages, and I generally use 10,000 results as the maximum amount of competition acceptable for targeting a specific keyword through the use of articles.
Have a strong call to action Most article marketers simply include a quick bio about themselves in the author resource box. And while this is the standard practice, it isnit the best option. Savvy marketers use the resource box as an opportunity to directly ask the reader to take action.
Instead of saying something like, "John Smith has been a world class chef for several years.....", they instead have a strong call to action like "Click here to get a free recipe to use for dinner tonight!" Using this method instead of the typical author bio will greatly increase the amount of readers clicking on your resource box link.
Using article marketing for your business can be a very efficient way to generate traffic for years to come. But if you do it incorrectly, most of your time and effort will be wasted. So take the time to write articles around high demand, low competition keywords, and be sure to tell readers exactly what step you'd like them to take next.
And if you dismiss these factors, any effort you put into using article marketing for your business will be drastically less effective? Many individuals think that you can just write articles about any topic, submit them to article directories, and have a ton of people reading them and clicking on the links in the resource boxes.
Unfortunately, there's a little more involved in successful article marketing. So before you start writing articles, take these guidelines into consideration:
Choose keywords that have enough demand In order for your article to get a lot of exposure, you are going to write these article around specific keywords and keyword phrases (as opposed to having articles about broader, less targeted phrases). It makes no sense to write an article about a keyword phrase that only gets searched for a couple times a day.
The greater the number of daily searches, the better. But as a minimum, you should choose keywords that get at least 33 searches a day (this equals out to about a thousand monthly searches). There are several free keyword research tools to help you determine the daily demand for the keywords you are thinking about using.
Choose keywords that have less competition Once you find keywords that get searched for enough to satisfy your marketing strategy, the next step is to see how many competing webpages there are for them. Finding a keyword that gets searched for 1000 times a day is great, but if there are 1,000,000 competing pages, chances are that you won't be ranked high enough to get any usable amount f traffic.
To properly determine the competition, you will place the keywords (inside of quotation marks) in the Google search box. Obviously it's better to have fewer competing webpages, and I generally use 10,000 results as the maximum amount of competition acceptable for targeting a specific keyword through the use of articles.
Have a strong call to action Most article marketers simply include a quick bio about themselves in the author resource box. And while this is the standard practice, it isnit the best option. Savvy marketers use the resource box as an opportunity to directly ask the reader to take action.
Instead of saying something like, "John Smith has been a world class chef for several years.....", they instead have a strong call to action like "Click here to get a free recipe to use for dinner tonight!" Using this method instead of the typical author bio will greatly increase the amount of readers clicking on your resource box link.
Using article marketing for your business can be a very efficient way to generate traffic for years to come. But if you do it incorrectly, most of your time and effort will be wasted. So take the time to write articles around high demand, low competition keywords, and be sure to tell readers exactly what step you'd like them to take next.
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