The Correct Way to Use Article Marketing For Your Business

Its no secret that article marketing is a great way to promote your business or website. But did you know that there are critical guidelines that you need to follow in order to fully optimize the marketing power of your articles?
And if you dismiss these factors, any effort you put into using article marketing for your business will be drastically less effective? Many individuals think that you can just write articles about any topic, submit them to article directories, and have a ton of people reading them and clicking on the links in the resource boxes.
Unfortunately, there's a little more involved in successful article marketing. So before you start writing articles, take these guidelines into consideration:
Choose keywords that have enough demand In order for your article to get a lot of exposure, you are going to write these article around specific keywords and keyword phrases (as opposed to having articles about broader, less targeted phrases). It makes no sense to write an article about a keyword phrase that only gets searched for a couple times a day.
The greater the number of daily searches, the better. But as a minimum, you should choose keywords that get at least 33 searches a day (this equals out to about a thousand monthly searches). There are several free keyword research tools to help you determine the daily demand for the keywords you are thinking about using.
Choose keywords that have less competition Once you find keywords that get searched for enough to satisfy your marketing strategy, the next step is to see how many competing webpages there are for them. Finding a keyword that gets searched for 1000 times a day is great, but if there are 1,000,000 competing pages, chances are that you won't be ranked high enough to get any usable amount f traffic.
To properly determine the competition, you will place the keywords (inside of quotation marks) in the Google search box. Obviously it's better to have fewer competing webpages, and I generally use 10,000 results as the maximum amount of competition acceptable for targeting a specific keyword through the use of articles.
Have a strong call to action Most article marketers simply include a quick bio about themselves in the author resource box. And while this is the standard practice, it isnit the best option. Savvy marketers use the resource box as an opportunity to directly ask the reader to take action.
Instead of saying something like, "John Smith has been a world class chef for several years.....", they instead have a strong call to action like "Click here to get a free recipe to use for dinner tonight!" Using this method instead of the typical author bio will greatly increase the amount of readers clicking on your resource box link.
Using article marketing for your business can be a very efficient way to generate traffic for years to come. But if you do it incorrectly, most of your time and effort will be wasted. So take the time to write articles around high demand, low competition keywords, and be sure to tell readers exactly what step you'd like them to take next.